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The SPARS Pandemic: A Futuristic Scenario for Public Health Risk Communicators
Monica Schoch-Spana, Emily K. Brunson, Gigi Kwick Gronvall, Matthew P. Shearer, Sanjana Ravi, and Hannah Chandler
The Johns Hopkins Center for Health Security
Full article available on publisher's site
Date posted:
October 23, 2017
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The following narrative comprises a futuristic scenario that illustrates communication dilemmas concerning medical countermeasures (MCMs) that could plausibly emerge in the not-so-distant future. Its purpose is to prompt users, both individually and in discussion with others, to imagine the dynamic and oftentimes conflicted circumstances in which communication around emergency MCM development, distribution, and uptake takes place. While engaged with a rigorous simulated health emergency, scenario readers have the opportunity to mentally “rehearse” responses while also weighing the implications of their actions. At the same time, readers have a chance to consider what potential measures implemented in today’s environment might avert comparable communication dilemmas or classes of dilemmas in the future.