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Risk Communication Strategies for the Very Worst of Cases

Report cover: Risk Communication Strategies
Monica Schoch-Spana, Christopher Hurtado, Diane Meyer, Kirsten Moore-Sheeley, Sanjana Ravi, Michael Snyder
Date posted:
March 04, 2019
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In 2017-18, the Johns Hopkins Center for Health Security conducted a multiphase research project to help inform the development of a strategic approach for communicating about global catastrophic biological risks (GCBRs). In brief, we define a GCBR as a biological development that could adversely affect the human species as a whole or radically change the course of human civilization—for instance, a severe pandemic involving a naturally occurring or deliberately engineered pathogen. GCBRs are an emerging concern among a discrete set of scientists and organizations located principally in Europe and the United States. To conceive and implement activities necessary to prevent or respond to biological threats of a global scale will require effective communication of the issue’s importance—internationally—to a range of people with knowledge, influence, and control of resources.



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