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How to Steward Medical Countermeasures and Public Trust in an Emergency – A Communication Casebook for FDA and Its Public Health Partners

Monica Schoch-Spana, Gigi Kwik Gronvall, Emily Brunson, Tara Kirk Sell, Sanjana Ravi, Matthew P. Shearer. Hannah Collins
Date posted:
October 03, 2016
Publication type:
UPMC Center for Health Security

How the US Food and Drug Administration (FDA) and other US government officials convey information about medical countermeasures (MCMs) will affect uptake, compliance, and ultimately survival in the aftermath of a natural disease emergency or a chemical, biological, radiological, or nuclear (CBRN) attack. Moreover, effective communication regarding MCMs has the potential to strengthen psychological resilience as well as engender public trust in science, government, and public health.



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