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The Public’s Role in COVID-19 Vaccination: Planning Recommendations Informed by Design Thinking and the Social, Behavioral, and Communication Sciences

The Public’s Role in COVID-19 Vaccination report cover
Monica Schoch-Spana, Emily K. Brunson, Rex Long, Sanjana Ravi, Ali Ruth, Marc Trotochaud, on behalf of the Working Group on Readying Populations for COVID-19 Vaccine
Date posted:
July 09, 2020
Publication type:
The Johns Hopkins Center for Health Security

This report considers human factors in relation to future vaccines against the novel coronavirus (SARS-CoV-2), drawing on insights from design thinking and the social, behavioral, and communication sciences. It provides recommendations—directed to both US policymakers and practitioners, as well as nontraditional partners new to public health’s mission of vaccination—on how to advance public understanding of, access to, and acceptance of vaccines that protect against COVID-19.



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